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Advertising is a huge industry, and it aims to capture the hearts, minds and loyalties of consumers. If those same con- sumers care about environmental projects, it's possible that a larger share of the advertising pie could be allocated toward preserving our natural playground. I hope it does some day.
Amy amy@bluemagazine.com
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blue prefers to avoid the words "donation" and "philanthropy" as they can mistakenly give some people the feeling of something being given away for nothing in return. Instead, the type of ptogram we sponsor yields much to everyone involved. It enables us all to make a difference-most directly for the readers, to help preserve the planet. But also for the advertisers, to win the hearts and minds of those who care about preserving it-that is, after all, the business they are in. If you're an advertiser trying to reach an environmentally-conscious person, it's the best "added value" money can buy.
Last year, over $450 billion was spent globally on advertising ($234 billion in the USA)-it's a statistic that's easy to find. Just imagine if every media vehicle allocated a percent of ad revenue toward conservation.
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