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Really Important Roger was really important. He went to important meetings and he made important deals. One day, Really Important Roger came to town. ((Where are your factories?" he asked the vacationing boarders and skiers. ~~We have none," they said. ~tWhere are your smokestacks?" he asked. ttWe have none," they said. ttBut we do have cozy hotels, yummy restaurants and 1700 acres of fresh powder." Really Important Roger was impressed. So he quit his job, grew a really long beard and bought clothes made out of hemp. Then he picked up a sweet secondhand board and started pulling some sick air. From that day on, Really Important Roger became known as Really Rad Roger. Telluride. A land where people come to play. The end.

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