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amy schrier robert young pelton senior consulting editor consulting editor editorial assistant art direction + design contributing editors claire hochachka albert podell richard murphy leah pence jennifer hirshlag christa skinner luke carson luci carson aaron bible adam nagler alex salkever bruce northam david paler doug fine gil holland g6khan karakus holly morris jean weiss kathleen gasperini lesa griffith michael behar michael cervieri rob reed sarah karl shermakaye bass steven kotler associate publisher advertising sales managers action sports marketing director of finance circulation manager operations manager systems administrator technology/internet production manager specialty retail/marketing assistant to the publisher communications coordinator interns daphne howard jess gronholm jessica lutz sherry sabety warren florence daniel wakefield pasley ian gabriel marshall nicolas black nick solares beth schrier frank castaneda wally nichols kimberly simonton rob longnecker danielle dugan amy coseo natasha bouchard kerri lorence arjun mehra bonnie tsui derek loosvelt keith wasserman tyler breuer colorado associate san francisco associates los angeles associate molly wickwire sharon sforza anne mav jessica perri frank angiuili blue, 611 Broadway, Suite 405, New York, NY 10012 USA Tel: 212-777-0024 Fax: 212-777-0068 bl ue www.blueadventure.com © 2000 by Blue Media Ventures LLC. blue (ISSN # 1093·7560) is published six times a year by Blue Media Ventures LLC. All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited. Views expressed herein are those of the author exclusively. Blue™ and its logo are registered trademarks of Blue Media Ventures LLC. Applications to mail PERIODICALS postage rates are pending at New York, NY, and additional mail- ing offices. Subscription requests: one year, $24.95. In Canada: one year, $29.95. Foreign: one year, $34.95. Single copies: $4.95 in the US, $5.95 in Canada. For subSCriptions, address changes and adjustments, write to blue, PO Box 3000, Denville, NJ, 07834. POSTMASTER: Send address changes to: blue, PO Box 3000, Denville, NJ, 07834. Submissions: Include a SASE for contributors' guidelines and unsolicited contributions. blue is not responsible for loss, damage or other injury to unsolicited manuscripts or artwork. BLUE MEDIA VENTURES LLC Founder/President: Amy Schrier Co-Founders: David Carson, Daphne Howard Founding Members: Joshua Olshin, Ariel Kaplan, Henry Siegel, Hilary McKown, John Kerschner, Raymond Roubeni, Rebecca Robbins, Simon Yaghoubi Founding Staff: Dan Rattray. Anne Mav, Corinna Pu, Darren Tuozzoli, Jenn Kabat, Michael Cervieri, Jessica Perri, Matt Silverman PRINTED IN THE USA on recycled paper. To sell blue in your store please call 877-BLUEMAG blue april/may '00 TM blue is a proud media member of the following organizations: