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pu b I is h e r/ed ito r-i n-ch ief design consultant editor-at-Ia rge senior contributing writer senior editor managing editor/photo manager associate editors amy schrier david carson robert pelton rory nugent darren tuozzoli assistant editor copy chief art direction & design assistant to the art director graphic designers jennifer kabat anne mav corinna pu michael cervieri wendy simard michael soller christa skinner mary bergstrom matthew chun david wagner art associates tina meyers betty thai contributing editors jerry beilinson kathleen gasperini giihkan karakus james bernard alex salkever doug fine gavin wilson gil holland michael behar mike kessler steven kotler contributing photographers charlie samuels laura levine ron brazil terence miele tony di zinno editorial assistants betty hallock jonathan lesser suzanne elores daphne howard advertising director business manager assistant to the publisher west coast associate colorado associate production management production supervisor production associate production assistant pre-press manager circulation director circulation associate circulation creative administrative assistant em pi oyee-of-the-m 0 nth website development technology systems management interior management marisa paoloni jessica perri sharon sforza geoff feldkamp jeff mendelsohn katherine lumb ingrid bromberg emily smith jin park peter hoyt Il.ric salat steve zeitzoff matt silverman jake ogden tsia carson & flat mike rowe kim tran Blue. 611 Broadway. suite 838. New York. NY 10012. Tel 212 777 0024. Fax 212 777 0068 Art Department: 27 W20th St. #501. NYC. NY 10011. Tel 212 242 1800 Fax 212 243 8513 @ 1997 by Blue Media Ventures LLC Blue (ISSN # 1093-7560) IS published six times a year by Blue Media Ventures LLC. All rights reserved. Reproduction in whole or in part without permission is prohibited. Views expressed herein are those of the author exclusively. Blue™ is a registered trademark of Blue Media Ventures LLC BLUE MEDIA VENTURES LLC CEO/President: Amy Schrier Directors: Joshua Olshin, Alex Rossi, Ariel Kaplan,Chad Jacobs Founding Members: Henry Siegel, Hilary McKown. John Kerschner, Raymond Roubeni, Rebecca Robbins, Si mon Yaghoubi PRINTED IN THE U.S.A