Issue link: http://bluemagazine.uberflip.com/i/25232
AUVI::H II~I::MI::N I h i lJ ABOUT b I u e AND OUR ADVERTISERS THE LATEST INFORMATION 1_)ยท1 ADVERTISERS BUILD TRAIL NETWORK! I N E 1_>1 blue IS FINALIST FOR AWARD! blue has been nominated as an award finalist in the category of TRAVEL for the Folio: Magazine's award of EDITORIAL EXCELLENCE. The other finalist competing is Travel and Leisure Magazine. The winner will be announced at the Celebration of Excellence awards gala on Tuesday, October 30th in New York City. For further information log on to www.intertecevents.com/awa rdsl eea/. 1_)'1 b I u e SNOWfest 2002! Plans are under way for the third annual blue SNOWfest, an exciting event where snow lovers one and all make the pil- grimage to celebrate snow together, A terrific weekend for all with music, parties and more. SNOWfest 2002 will be held March 2002 at a super cool Vermont resort, to be announced in our next issue. Call now to reserve! Tel. 212 777 0024. 1_)'1 FIRST EVER ENVIRONMENTAL AUCTION! 5% of total advertising dollars in blue's TRAIL ISSUE provid- ed funding to help Intertribal Sinkyone Wilderness Council construct a trail network in the Sinkyone Coast region, locat- ed 200 miles north of San Francisco. The intertribal trails will be constructed with a minimum of alteration to the natural terrain and will be open only to hikers, equines and llamas. The InterTribal Sinkyone Wilderness Council was formed in 1986 to protect, preserve, and restore ancestral Sinkyone Indian lands, known historically to have contained the high- est population of native peoples per acre in North America. Sinkyones' forests were sustainably managed for thousands of years by native peoples' unrivaled land stewardship. In 1997, the Council purchased the 3,900 acres, establishing America's first ever intertribal wilderness park, for the revival and maintenance of traditional cultural land uses. blue's plans include further development of this type of cause-related marketing program for advertisers. Next year's Spring 2002 issue will focus on issues of ocean and water- ways preservation, for which a percentage of advertising revenues will be contributed toward this arena. Call 212 777 0024 to reserve ad space! blue has joined with famed GUERNSEY'S AUCTION to present the first ever blue ENVIRONMENTAL AND WILDLIFE AUCTION in New York City. This auction aims to raise millions of dollars for environmental projects. Individuals and corporations can bid on environmental projects, thereby funding a project and, in the case of corporate entities, to benefit from the market- ing value of sponsoring valuable environmental work. Originally scheduled for this fall, the event has been post- poned due to recent tragic events. Contact blue at 212777 0024 for more information. ~ blue, HYPE AND BOLLE HOST NYC PARTY ~ blue celebrated the end of summer on the rooftop deck of downtown NYC's BAR 13, on August 22, 2001 with an event sponsored by HYPE energy drink and BOLLE eyewear. It was part of blue's new event series! Send your name, address and email to be included on blue's email list, for future party invites, to partyinvite@blueadventure.com 1->1 POWER BAR Beefeater, B.O.B., Bolle, Camelbak, Costa Rica, Daggers Optics, Dagger, Dana Design, Endless Pools, Iceland, Karrimor, Merrell, Maroc, Napapijii, Native Eyewear, Nema, New Zealand, Nissan, Patagonia, Perception, Planters, PowerBar, Prada, Sahara Trek, Seven Cycles, Sidi, Sierra Trading Post, Teva, The Leaf, The North Face, U.S. Outdoor, Vans, Vasque, Wigwam, Yakima. Since 1986, Power Bar Performance, the original and #1 ener- gy bar, has been recognized and used around the world by serious athletes because it works. Each bar is specially formu- lated to provide long-lasting energy, while being low-fat, and highly nutritious. Power Bar Performance is dedicated to pro- viding athletes and active people the edge they need to per- form at their best.